![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/36ef9089-fea8-4c0e-a446-a2c1f311d8f3_rw_1920.gif?h=12eab8dcf72cd06c61a622acbf440ce6)
PT-BR
Vital é um projeto para uma cafeteria com o objetivo de ser diferente, mas, ao mesmo tempo, que as pessoas consigam se conectar. A proposta não é apenas tomar um café, mas também não é qualquer coisa pré-determinada.
Sem clichê das cafeterias orgânicas da atualidade, Vital é viva!
Você pode tomar um café enquanto trabalha, reencontrar velhos amigos, levar seu crush pra comer algo ou passar com a família pra se divertir.
Sem clichê das cafeterias orgânicas da atualidade, Vital é viva!
Você pode tomar um café enquanto trabalha, reencontrar velhos amigos, levar seu crush pra comer algo ou passar com a família pra se divertir.
EN-US
Vital is a project for a coffee shop that wanted to be different, but at the same time, I want people to connect. The proposal is not just to have a coffee, but it is not pre-determined either.
Without the cliché of today's organic coffee shops, Vital is alive!
You can have a coffee while you work, catch up with old friends, take your crush out for a bite to eat, or hang out with the family for fun.
You can have a coffee while you work, catch up with old friends, take your crush out for a bite to eat, or hang out with the family for fun.
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/acd6e7de-8e28-4e89-9f95-b40a14485aed_rw_1920.png?h=189f3fdca8388b2f8d1507108683dcf6)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/fc861f99-9257-4d7a-b3ff-6cb088e707e4_rw_1920.png?h=b024dc989dc55ed78c568124f930731c)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/1fbbfe03-99fa-4ffd-b18a-2fc65b9a89dc_rw_1920.png?h=158af08dc5bf989943e9828ae9634d27)
PT-BR
Geralmente é especialmente difícil trabalhar com uma paleta com muitas cores, mas nesse projeto fluiu muito naturalmente. O foco foi buscar algo orgânico e saudável, mas ao mesmo tempo divertido e diferente.
EN-US
It's usually especially difficult to work with a palette with many colors, but in this project, it flowed very naturally. The focus was to look for something organic and healthy, but at the same time fun and different.
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/692c9e8d-c398-4ce0-a588-5736fb3e87dd_rw_1920.gif?h=e43d38ca5bda6ca451e5ee29f0b20725)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/27773e23-2d0c-4aa4-bac5-f38aec6f584e_rw_1920.png?h=d3f3919e376e8510796888eb06d53ba9)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/51f60288-65c6-406a-aa2a-b6527f4272c2_rw_1920.png?h=5c33febeec98da8e0a414feeee73e8cb)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/ca8a4169-492a-4f87-b809-cfef2cd959e8_rw_1920.png?h=2aa99b7cb0f478fbf3ec7336b1166229)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/0bf88ada-194d-4ba4-8466-f96bbaf21b99_rw_1920.png?h=a8c3edbbf83749c3e104dcb51961ae19)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/8b309935-5735-45b2-a4a1-4ab7da4ad5f2_rw_1920.png?h=918b694dbdd50718a433c6ea946c3a45)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/e2360002-df75-4ac4-b657-8e8104e64bac_rw_1920.png?h=9683e6f45747bb61e86ada4e857d7ae5)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/c796777e-f0e4-40b0-b25a-e5a6a3bc52be_rw_1920.png?h=6184bde3b12f557185c2a900f1113864)
PT-BR
Utilizei a forma do grão de café de uma forma mais abstrata para dar um toque mais orgânico na letra A da tipografia, a ideia é que tenha um nítido contraste entre as outras letras.
EN-US
I used the shape of the coffee bean in a more abstract way to give a more organic touch to the letter A of the typography, the idea is that it has a clear contrast between the other letters.
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/7878bcba-6ff5-4edd-808d-c3b38ea41f10_rw_1920.png?h=fc1f8b8f022b7235df410065c03f6788)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/62ee4e97-3eed-4af9-9d5e-917b1e09f42a_rw_1920.png?h=db32c28b9d6cbca2294da118f5a348ce)
![](https://cdn.myportfolio.com/39790dce-b4d1-454b-9fdf-48eaa68a9192/67289e3a-fea1-4ae4-b023-6d115c8aa79c_rw_1920.png?h=4b6edaf7b8ae01a9d538692835ebdd15)
Design, direção e ilustração: David Araújo